Environmental Technology Philosophy

In March 2007, Mazda announced the “Sustainable Zoom-Zoom” plan, detailing

the company's long-term vision for technology development. This vision commits

us to make “cars that always excite, look inviting to drive, are fun to drive, and make

you want to drive them again,” and to help achieve “an exciting, sustainable future

for cars, people and the Earth”. Based on this plan, in June 2008, we announced that

by 2015 we intend to make a 30 percent improvement on the 2008 average fuel

economy of Mazda vehicles sold worldwide.


Building Block Strategy - Contributing as it expands

In recent years, new electric devices have been introduced that have led to the development

of automobiles such as hybrids and electric vehicles. We have entered an era in which

performance delivered by the traditional technologies such as engine, transmission, body,

chassis and other vehicle parts is being augmented through their combination with electrical

components. Nevertheless, it is forecast that internal combustion engines will still account for

a high percentage of automobile powertrains even as far ahead as 2020.


Anticipated expansion in adoption of environmental technologies (up to 2020)

Consequently, Mazda is prioritizing improvements of the base technologies such as improvement in thermal efficiency of an engine and weight reduction for the vehicle body while adopting a Building Block Strategy of gradually introducing electric devices such as brake energy regeneration system, hybrid and other systems. This approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination of driving pleasure and excellent environmental and safety performance to all our customers, without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.





Building Block Strategy